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Based on only 5 of the 18 Google reviews we could analyse, the clearest signal is repeat patronage — one customer has used Graeme five times, and another twice, which is the kind of track record that's hard to fake. Graeme is named in every review in this sample, so you know who's turning up and doing the work, which matters a lot with sole-trader fencing businesses where quality can vary depending on who actually shows up.