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The clearest signal across the 20 reviews analysed is long-term customer retention: multiple reviewers first used Future Friendly Solar in 2012, 2019, or earlier, and came back specifically for battery upgrades — suggesting the post-install relationship matters here as much as the day-one job. Simon's willingness to recommend against a purchase when it doesn't suit a customer's situation is mentioned in more than one review, which is a concrete marker of advice-first selling rather than volume-driven upselling.