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Across 36 Google reviews — with 33 reviewed in this analysis — the single most decision-relevant pattern is that Craig is a talker in the best possible way: customers repeatedly mention he shows up knowing what pest he's dealing with, explains the science behind it, and gives you options rather than just defaulting to the most expensive solution. That behaviour is consistent across reviews spanning eight years, which suggests it's genuinely how he operates rather than a first-impression effort.