Paws Truly
Jacob meets anxious dogs outside before starting — and multiple owners say it's the first groom their dog came home calm from.
The home-based, one-dog-at-a-time setup is a genuine structural difference from salon grooming, not just a marketing angle: reviews consistently describe it as the reason anxious dogs cope better here. If you have a nervous, reactive, or sensitive-skinned dog, or you're booking a puppy's first professional groom, this setup is worth knowing about before you compare on price alone — the unhurried pace and quiet environment are baked into how the business operates, not extras you need to request.
Their work
What it's like working with them
Based on a sample of Google reviews (96 total)
“patient and caring throughout”
“I love the different bandana around his neck every visit”
What they help with
Based on what their customers hired them for
Credentials & background
Sourced from 4 public records so you don't have to look them up yourself
About Paws Truly
Jacob runs Paws Truly as a sole operator out of his home in Northgate, which means your dog shares space only with Jacob's own small dogs — not a kennel full of strangers — making it a genuinely low-stress environment for anxious or reactive dogs. He's particularly sought out for first grooms, where he takes a structured approach: meeting puppies outside before bringing them in, walking owners through the process, and sharing progress photos mid-appointment so both dog and owner feel settled. Alongside first-timers, he regularly handles dogs with anxiety, sensitive skin, matting, and breed-specific coat needs — including groodles, labradoodles, standard poodles, cavalier King Charles spaniels, cocker spaniels, and chihuahuas — and he tailors cuts to coat type rather than defaulting to a standard clip. Each groom finishes with a personalised touch: a bandana or bow chosen for the dog, and a 'pup burrito' photo sent to the owner. Jacob also takes time after appointments to give owners practical tips on home grooming and coat care between visits, which multiple first-time dog owners have called out as unexpectedly useful. Pricing is described as reasonable relative to the quality and attention given, and he accommodates last-minute bookings when his schedule allows.
Best for: anxious or reactive dogs that have struggled in busy salon environments, puppies needing a calm and structured first grooming experience, and owners of doodle or poodle breeds requiring tailored coat and styling advice.
Location
About Northgate — local context+
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Claim This Profile — Free →Common questions about Paws Truly
Is Paws Truly suitable for anxious or reactive dogs?+
Yes — this is one of the most consistent themes across all 50 reviews we analysed. Jacob operates from a home studio where your dog is not exposed to other client dogs, only his own small dogs, which significantly reduces the noise and chaos of a salon environment. Multiple owners describe dogs that were previously stressed at other groomers coming home calm and relaxed after their first visit here. Jacob also takes time before each session to meet the dog outside and let them settle before starting.
What breeds and coat types does Jacob groom at Paws Truly?+
Reviews mention a wide range of breeds including cavoodles, groodles, labradoodles, standard poodles, cocker spaniels, cavalier King Charles spaniels, chihuahuas, Maltese shih tzus, and Jack Russell crosses. Jacob is noted for tailoring cuts to the individual dog's coat type and breed rather than applying a one-size approach — he also handles de-matting and has experience with sensitive skin. If you have an unusual coat type, it's worth describing it when you book so he can confirm the right approach.
Will I get updates while my dog is being groomed?+
Yes — sending progress photos mid-appointment is a standard part of how Jacob runs sessions, and it's mentioned independently by a number of reviewers as something they found reassuring, particularly for first grooms. Owners of anxious dogs specifically called out the mid-groom photos as helping them relax while their dog was being groomed. He also talks you through the groom and the cut you're after before starting.
What do customers say about pricing at Paws Truly?+
Several reviewers describe Paws Truly as well priced relative to the quality and level of personal attention provided. No reviews flag pricing as a concern. Exact prices aren't listed in the reviews, so it's best to contact Jacob directly with your dog's breed, size, and coat condition to get a quote — coat length, de-matting requirements, and any special needs can all affect the final price.
Does Jacob give advice on grooming between appointments?+
Yes — multiple reviewers mention Jacob taking time after the session to share tips on home coat maintenance, brushing, and handling things like puppy nipping or managing a dog's coat between professional grooms. First-time dog owners in particular have called this out as unexpectedly useful. It appears to be part of his standard approach rather than something you need to ask for.