Willow Tile Co
Brian sketches your space on the spot and flags renovation pitfalls before you've bought a single tile.
That's a meaningfully different offer from a showroom that just displays tiles and lets you browse. The sample is small, so it's hard to draw firm conclusions about consistency across different job types or price points, but every single review in the sample names Brian directly and describes a positive personal interaction. Before visiting, it's worth asking upfront whether Willow Tile Co can coordinate installation or whether you'll need to source a tiler separately — at least one reviewer used a different company for the laying work.
Their work
What it's like working with them
Based on a sample of Google reviews (11 total)
“watch him work his magic”
“patience and outstanding service”
What they help with
Based on what their customers hired them for
How they stack up
Context from 294 tilings in Townsville
Credentials & background
Sourced from 4 public records so you don't have to look them up yourself
About Willow Tile Co
Brian, the owner of Willow Tile Co, runs a tile showroom in West End that functions as something closer to a design consultation service than a typical tile shop — customers consistently describe bringing their plans in and leaving with a clear direction they hadn't been able to find elsewhere. He's specifically praised for space planning: one customer had their laundry drawn up on the spot, while another credits him with flagging costly renovation mistakes they hadn't anticipated. The showroom stocks Spanish tiles and a broad enough range that indecisive customers report needing multiple visits to settle on the right look, suggesting a genuine depth of selection rather than a curated minimum. Brian's working style leans heavily on listening first — reviews describe him taking time to understand what someone is trying to achieve before making suggestions, which makes him particularly useful for homeowners mid-renovation who aren't sure what they don't know. Worth noting: Willow Tile Co supplies and advises on tiles but appears to work alongside separate installation contractors (one review names 'Luxury Tiling' as the installer), so if you need a supply-and-lay package, clarify upfront how that relationship works.
Best for: homeowners mid-renovation who need design guidance before committing to tiles, indecisive buyers who benefit from patient in-store consultation, and anyone wanting to avoid costly tiling mistakes during a bathroom or laundry fit-out.
Location
Often needed together
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Claim This Profile — Free →Common questions about Willow Tile Co
Does Willow Tile Co handle tile installation, or just supply?+
Based on the reviews available, it appears Willow Tile Co's primary offering is tile supply and design consultation rather than installation. At least one customer review mentions using a separate business ('Luxury Tiling') for the actual laying work. It's worth calling Brian directly before your visit to clarify whether he can recommend or coordinate installers, or whether you'll need to arrange that independently.
What should I bring when visiting the showroom?+
Reviewers who got the most out of their visit brought plans and measurements with them. One customer specifically mentions Brian drawing up their laundry space on the spot, and another says he helped them think through renovation decisions they hadn't considered. Coming prepared with room dimensions, photos of your existing space, and a rough idea of your style direction seems to unlock the most useful guidance.
Is Willow Tile Co suitable for large or complex renovation projects?+
From the small sample of reviews available, Brian has helped with projects ranging from laundry walls to full deck-to-tile transformations spanning front porch to back outdoor area. He's specifically praised for anticipating complications and steering customers away from costly mistakes — which suggests he's a useful sounding board for renovations with moving parts, not just simple tile-and-go jobs. That said, with only 11 total reviews, there isn't enough data to make firm claims about how he handles very large or commercial-scale projects.
How long does it typically take to choose tiles through Willow Tile Co?+
At least one reviewer describes making several visits to the showroom before landing on the right tile — and frames that as a positive, not a frustration. Brian and his team are described as patient throughout a multi-visit process. If you're the type who needs time to decide, this approach seems well-suited to you; if you need to move quickly and make a single-visit decision, it's worth letting Brian know upfront so he can prioritise options.
What kinds of tiles does Willow Tile Co stock?+
Reviews mention Spanish tiles specifically (used in a laundry wall project), and the showroom is described as having a wide and inspiring range of options — broad enough that customers found it difficult to choose between styles. The business Google categories include 'home goods store,' suggesting a retail showroom environment. For specific ranges, finishes, or whether they carry tiles suited to outdoor, wet area, or high-traffic applications, it's best to contact Brian directly or visit the store with your project specs.